OM B4
B4: Seeks learning opportunities and continuous professional development for self and the wider team.
Archives: KSB
OM S19
s19: Manage and facilitate learning and continuous professional development for their team.
OM K20
The continuous development requirements and learning needs of their team.
MCM3 K23
k23 Quality management and the maintenance of online and offline assets.
MCM3 K22
k22 The impact marketing has on the level of customer service or the customer experience, including community management channels
MCM3 K21
k21 The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and…
MCM3 K20
k20 Tools used to support campaign management such as social media, GANTT charts, data analytics, and project management software.
MCM3 K19
k19 The campaign management process including research, planning, budgeting, implementation, and delivery.
MCM3 K18
k18 The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.
MCM3 K17
k17 The metrics for the delivery and evaluation of marketing activity.