Archives: KSB

k23 Quality management and the maintenance of online and offline assets.

k22 The impact marketing has on the level of customer service or the customer experience, including community management channels

k21 The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and…

k20 Tools used to support campaign management such as social media, GANTT charts, data analytics, and project management software.

k19 The campaign management process including research, planning, budgeting, implementation, and delivery.

k18 The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.

k17 The metrics for the delivery and evaluation of marketing activity.

k16 Budget management and how to measure return on investment (ROI).

k15 The principles of content marketing, and content creation.

k14 Adapt communications for appropriate stakeholders and internal audiences.