Multi Channel Marketer L3 - City Skills

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📘 Course Toolkit

HR L3 Essential Guide to the Consultative Project

📄 Relevant Document

CDP Template

Use this Excel sheet to structure your continuous development goals.

PDP Plan

A Word document to guide your personal development planning process.

Course Content

Unit 1 – Marketing Methods, Principles and Practices 5 Modules

- Content

1. Introduction

2. Theories, Concepts & Principles

3. The Business and it’s Operating Environment

4. Planning & Evaluating Marketing Activity

5. Content Marketing & Management

Unit 2 – The Customer Journey 4 Modules

- Content

6. The Customer Experience

7. Briefing & Managing Suppliers

8. Regulation & Legislation

Unit 3 – Marketing Communications 4 Modules

- Content

10. Effective Communication in the Workplace

11. Principles of Marketing Comms

12. Communication and Segmentation

13. Copywriting and Proofreading

Unit 4 – IT and Digital 5 Modules

- Content

14. Impact of Technology

15. The Role of Data

16. Creating Digital Content

17. Managing Workload Using Technology

18. Managing Workload Using Technology

Unit 5 – Campaign Management 5 Modules

- Content

19. Research and Campaign Planning

21. Stakeholder Management

22. Campaign Implementation

23. Campaign Evaluation

Preparing for EPA 2